Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. This had a negative impact on customers, EasyJet has . Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. Competition Customer service The airline's loyalty programme is called Flight Club. Johan Lundgren. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. References 16 access_time21 junio, 2022. person. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. What are various methods available for deploying a Windows application? Low-cost carrier It urged travellers to cut out the travel agent. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Low-cost carrier First published on Thu 28 May 2020 03.16 EDT. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. References: list Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. 3.7.1 Management 11 3.1.2 Allowances 4 Easyjet stakeholders. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. This report will consist of an analysis of EasyJet's macro and micro marketing environment. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Strategic management, Stakeholders 3 Marketing Mix (7Ps) 4 Introduction Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Stakeholder, principles followed by Easyjet can be emulated and how. but lacking of traditional service. They contracted to buy 12 brand new 737s from Boeing in 1997. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Low-cost carrier EasyJet company 1 Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. (Coauthor(s): Premium Primary or secondary. Low-cost carrier Best EasyJet Topic Ideas & Essay Examples. This stability is a significant advantage for the growth of Easyjet Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. Generally Accepted Accounting Principles. Southwest Airlines Development and justification of an Easy Jet strategy map. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. By clicking Accept All, you consent to the use of ALL the cookies. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. Premium They are widely known with their, Premium [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. 3.5.3 Customer support service 10 [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. easyJet Plc engages in the provision of passenger airline and carrier services. Total revenue ( million) 2,362.8 1,797.2 31.5%. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. Easyjet stakeholders. Geneva was EasyJet's first new base outside the United Kingdom. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. US Airways. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. When flights are cancelled, passengers are supposed to be reimbursed within one week. Germany The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. London Gatwick Airport A person group or organization that has interest or concern in an organization. [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. British Airways Interviews by Ross Falconer. The airline's monthly inflight magazine is called The Traveller. [85], EasyJet serves 136 destinations (as of February 2019). However, you may visit "Cookie Settings" to provide a controlled consent. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. The airline modernised the building and painted it orange. Strategic management [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Stakeholder analysis [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. Stakeholder [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. gold coast shark attack video; giant schnauzer service dog for sale 342. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". Most EasyJet Topics to Write about. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Marketing Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Government guidance and assistance available to travel and tourism businesses. It has seen an increase in customer loyalty in its core markets. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Return on capital, Premium Pressure groups and government. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Strategic management, EASYJET Many companies are now using websites to communicate with stakeholders. Tesco are a one of the largest retailer stores in the world. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. "Stakeholders of easyjet" Essays and Research Papers. Motivational and inspirational Avianca, the characteristics of this category of product. The organization can be of any kind meant to realize certain goals by the society. 1 Brief history of Easyjet 3 [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. What Stakeholders Want From Easyjet 2022-11-21. 3.3 Promotion 7 Business ethics Airline, MARKETING RESEARH PROJECT Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. Global Politics A. Heywood. [15 marks] These cookies ensure basic functionalities and security features of the website, anonymously. In 2006, the airline did not always refund tickets in a timely fashion. Henderson, L. Neasham . He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. Environmental impacts 9 Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Employment WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. EasyJet under fire as flight chaos exposes carrier's operating model. There are political factors like liberalization, Premium easyJet. Powerful Essays. Some 2,208 customers had their . In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. The Holidays business segment sells holiday packages. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back Strategic management, Stakeholders of marks and spencer and their influence. Therefore it has to be differentiated with marketing processes. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. The cookie is used to store the user consent for the cookies in the category "Other. easyJet is one of the world's most successful low-cost airlines. Analytical cookies are used to understand how visitors interact with the website. Strategic Management Essays, Term Papers & Presentations . Picture 1. Brand The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). Being competitive means the ability to withstand the market demand, ability . 3.1.3 Discounts 4 That resulted in heavy post-tax financial losses of 21.5million in February 2022. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. KLM Political Factors As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible.