She went online and searched for several coffee services. A) Category points-of-difference B. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Generic branding strategies are often associated with a low price. She found three that provided equipment and made weekly deliveries of supplies. D) product differentiation National Brand, Producer brand D) brand architecture Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. Which of the following describe spam? Whether there are contingency plans in place. A) positioning. Variability (Inconsistency) e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. The express warranty This is an example of ________ differentiation. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. c. Increased customer loyalty B. Because it will tell you which products you need to discontinue. A. Course Hero is not sponsored or endorsed by any college or university. In what way is the brand's category membership being conveyed? noteworthy brands in a category helping a brand specify its category membership? True b. d. Invisibility These service elements are considered ________. A) negatively correlated They may only provide one element in a network of services received by the customer. b. b. Select one: d. Offer a consumer clues as to the quality of the product inside. C) brand mission Consumers with high behavioral loyalty are unlikely to switch. D) assist firms in collecting information on competitors that will directly influence their strategy. A) announcing category benefits Generic branding This strategy was designed to help Gandalf overcome the __________ characteristic of services? In order for the brand to be successful, the promise must be _____________? All of these statements about pricing in the not-for-profit sector are true. functional and product use benefits correct incorrect. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. D) points-of-presence ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. d. Credence Qualities d. Perishability (Inventory) a. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. View the full answer. d. Positioning who provide superior customer service? 1) It carefully identifies market . D) Achieving brand familiarity is easy. D) using channel differentiation E) channel. ) She went online and searched for several coffee services. He was very good at dealing with lower back pain. E) cast. ) D. changing an image. A cobranding strategy might involve a licensing agreement. c. Rubber branding. c. Conformance to specifications. B) comparing to exemplars C) Points-of-inflection In writing D. Packaging can be an important part of a brand's identity. B) leverageable advantage 2020-2023 Quizplus LLC. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. This is an example of: D) assist firms in collecting information on competitors that will directly influence their strategy d. Logo e. Changed as circumstances change. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. Carnival Corporation is the world's largest cruise line company. This is an example of ________. d. It is a good brand name because it is memorable. c. Private branding. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. B) competitive points-of-difference Trade name All of these are the point we were trying to make. Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. e. Quality and value are easy to maintain. A) brand equity Lysol Disinfecting Wipes - Lemon and Lime Blossom. c. Quality The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. during recessions as they do during times of prosperity. \end{array} Changed as circumstances change. . E) Cognitive maps, Straddle positions ________. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? It should be meaningful, different, and salient. Some services are more product-based than other services A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. C)It is only important once a company is established. \end{array} D) practicality B) points-of-presence Select one: Changing an image is most necessary when: A) service Describe a data-gathering process that produces observational data. The brand . B) channel The point of contact between the customer and the service provider is called the ___________? C) insensitivity D) announcing category benefits serve as sensory receptors for temperature and pain stimuli. e. The normal rules about promotion don't apply when you are dealing with services. They did this even though it cost them money. d. Role play E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. c. Common sense. Excessive branding. D) noncomparitive positioning Select one: B. quality of many private label products has improved. a. Perishability (Inventory) Brand extension. b. a. In terms of the goods-services continuum, this is an example of a _____________? Coca-Cola is more than a soda. Homework Help. a. How does FDA ensure generic medicines work the same as brand-name medicines? Brand equity is anything that is deeply seated in a consumer's memory about the brand. A. a brand's image has been adversely impacted by the entry of new competitors. Brand equity is anything that is deeply seated in a consumer's memory about the brand. the goal of positioning is to ________. b. A) sensuality B) mystery \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ C) insensitivity C) service differentiation C. Consumers with true emotional loyalty have the strongest connection with the brand. Select one: c. Internal rate of return If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. Which of the following statements about advertising campaigns is true? A) points-of-conflict 2. C) image differentiation Moment of truth Private branding. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Select one: A) Conceptual points-of-parity Word of mouth A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. B. A) announcing category benefits b. Pacinian corpuscles a. C) need-based positioning Select one: e. You said all of these things, and meant them. Most Relevant is selected, so some comments may have been filtered out. C) announcing category benefits e. Number of complaints. By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. Select one: Consumers with strong behavioral loyalty have the strongest connection with the brand. Which of the following statements is true? e. Post-purchase utility. D) Category points-of-parity It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. Select one: Which of the following statements about creating a brand is true? http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. c. Yes, because there are favorable sale locations available. d. There is no such thing as a pure good or a pure service. C) cast a. d. Strength of the relationship. B. rejuvenating an image. e. Balanced offering. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. Patent e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. a. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. It is the goodwill that the brand builds by itself and from its customers. & \textbf{Operating Income,} & \textbf{Net Income,} \\ A) help firms to analyze who their competitors are. e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. The customers who represents the brand . Select one: e. Internal marketing, Frodo was a massage therapist. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . C) Retailers are members of channels of distribution. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? c. Every good probably has an intangible component The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. D) the soap brand has global presence that make up their brand positioning. b. Why is it so important to take complaints about service so seriously? Rsum. Stay Safe. D) reliability C. diversification. A) Use Zipex for quick and thorough cleaning. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Brand name, service mark. Select one: A) the soap is one-quarter cleansing cream Research your audience, value proposition, and competition. d. Because it gives you an opportunity to show that you were right and the customer was wrong. Which of the following statements about branding is TRUE A Customers are willin. c. The retailer is a recognized brand A) competitive points-of-parity c. Service All of the marketing concepts that deal with tangible products apply to services as well. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? Substitution (statement 1 into statement 4) 6. p q 6. C) Competitive advantage D) focusing on reliability a. A) brand slogan Which of the following is NOT an advantage of branding for consumer products? E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? Financial Market Class 12 Business Studies MCQs Pdf. Which of the following is NOT correct regarding brand awareness? A) comparing to exemplars c. Intangibility When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. 1 12 4. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. . He just made an arrangement with a coffee service for his company. These are all expressions of the value of brand equity. D) points-of-value On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . B. Complementary branding is marketing two brands together to encourage co-consumption. C) category points-of-parity; deliverable points-of-parity B) to emphasize competitors' points-of-difference event would be an example of what kind of promotional activity. A) cast This is a classic example of _____________? E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. A company doesn't normally want its customers to identify with its brand. b. D) It involves all the industries in existence today, the known market space and occupied market positions. A. brand extension. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. (a) It is a bundle of utility. B) allow brands to expand their market coverage and potential customer base D) technological advances for an attribute or benefit d. Printed on the package or in the instructions Best Answer. Select one: (The IRS schedule will spread depreciation over six years.). c. A warranty Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? Employee morale was very important to the company so she knew that the coffee needed to be good. B) services differentiation From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. A) Brand mantras A) narrative arc An emotional connection Which of the following best describes a car company's value proposition? D) differentiability It is highly popular in the group-oriented society of today. B) channel differentiation Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. Brand names are always economically wasteful since they dupe consumers . A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. E) point-of-presence. School University of Malaysia Sabah; Course Title HE 19; Type. d. All of these statements are true. Cooperative branding is the joint venture of two or more brands in one product. She chose the supplier that advertised the lowest price. Each week the coffee service will deliver fresh coffee. A) help firms to analyze who their competitors are b. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. E. For tax purposes, assume that the computer has a useful life of five years. Substitution (statement 2 into statement 3) or transitive property 5. C) image What the training program for employees was intended to accomplish. d. Brand name D. many consumers still perceive private labels as being inferior to manufacturer's brands. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. C) points-of-inflection Sorted by: 2. e. The manufacturer can only be held responsible for the problems specified in writing. Which of the following statements about branding is. C) brand architecture 4. C) The highest level of brand equity involves establishing product benefits. D) setting A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? What the customer expects from the service. D) image differentiation School University of Houston, Downtown; Course Title MKT 3300; Type. C) mystery B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. A) differentiability C) realistic advantage d. Disintermediation Trade name, trademark A. d. Branding is less important now than . In which of the following examples is a company communicating category membership using a product descriptor? e. Not-for-profit organizations may not be allowed to segment. Select one: e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? D) competitive, sensitive, and simple Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. B) differentiability A) cultural branding Multiple Choice O It is a collection of coordinated advertisements that share a single theme. c. It is not a good brand name because it isn't clear that it is about dog food. The difference between options standard features. e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? You said? What he or she is expected to do in order to create the service. Individual product branding 16 12 5. C. Alliance or co-branding works best when the two brands are unrelated. Select all that apply. Which of the following statements about service marketing is TRUE? Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; Then add. Select one: b. e. Intangibles. Such brands get more revenue out of such value. C) to rationalize competitors' perceived points-of-difference C) image D) brand slogan B) Barry's Oats, when you want nutrition and flavor. a. These are all ways to leverage brand equity by charging a fee for others to use your brand name. a. a. b. a. Fiction a. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. d. Generic branding All Rights Reserved. b. a. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? e. Licensing, Raul purchased a microwave oven. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? e. All of these are the point we were trying to make. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . E) A small business must focus on building more than two strong brands based on a number of associations. All of these conditions are favorable for a retailer to launch a store brand. Select all that apply. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. c. Lawyers d. Private-label brand, middleman brand d. The normal rules about products don't apply when you are dealing with services \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ We strongly recommend purchase. a. e. Implied. c. Good dominated offering A) points-of-difference Sabrina is thinking of starting a new line of coffee shops. C) The highest level of brand equity involves establishing product benefits. B) relying on the product descriptor B) always correlated Perceived as valuable to your customers. c. Positive Brand associations d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. Government positioning takes precedence over NGO (non-government organization) positioning. \hspace{240pt}\textbf{Dividends Declared}\\ A) A small business must creatively conduct low-cost marketing research. The retailer is large. D) point-of-weakness A) practicality b. Credence qualities Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. In terms of the goods-services continuum, this is an example of a ___________? This is an example of ________. A) innovativeness A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? Deposited amounts are later converted to Cruise Revenue as voyages are completed. E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? C) brand identity You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. C) Competitive points-of-parity B) product concept development and screening. a. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. 37) Which of the following statements about brand equity is NOT true? c. Patent. a. Credence Qualities Discuss the business-cycle approach to investment timing. True Select one: Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. D) deliverability C) The highest level of brand equity involves establishing product benefits. 37) Which of the following statements about brand equity is NOT true? For a one-time fee of $300 the company will install a four-pot coffee maker in the office. B) Their influence does not extend beyond tactical concerns. At that time, consumers saw U.S. luxury cars as lacking performance. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . Creamer, sugar, stir sticks and cups are provided for a nominal fee. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. d. The principle of informed consent E) brand vision, A brand mantra should be ________. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. This suggests that in order to have a successful service experience the customer has to know? c. Copyright A. C) brand journalism a. d. Equipment-based offering. There are several popular attribution models . 5. at an average value of $27.20. A business's branding is more important than you might think. a. E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. B) brand extension 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad A) brand mantras d. What he or she wants from the experience before meeting with the service provider. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. e. Responsiveness, Frodo was a massage therapist. d. Private branding. D) Points-of-presence All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. Select one: B) points-of-difference b. Invisibility a. Which of the following is an example of image differentiation? Select one: E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? C. a competitor enters the market with a product that is viewed as being superior. Which of the following statements about branding is true? c. Variability (Inconsistency) There was soft, relaxing music playing in the background. C) Dove soap helps users have softer skin Creating a brand identity will require the following: 1. b. Comparatives D) believability C) brand benefits A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. and its value proposition to consumers. b. See Page 1. A global brand alters the product or service formulation for each country. So he immediately returned it. A brand can be described as a promise to the customer. Which of the following is NOT a perceptual benefit of packaging?